New auto-entrepreneur profile

By Valérie Aston on 23 November 2009 · Viewed 3692 times · Questions

According to Herve Novelli, secretary of state to small businesses, about 40% of auto-entrepreneurs registered since January 2009 have a quarterly turnover of 4000€, or 1333€ per month. Which leaves us with 60% with a turnover nearing zero or too small to represent a main source of income. Is that so surprising? Not really!

The auto-entrepreneur scheme has indeed made it easier for would be entrepreneurs to register their business and to assess their social charges. But a business remains a business, unless you have a clear view of who your customers are, how you are going to find them, what you are going to sell to them and at what price, you are going to struggle. I have come across quite a few French auto-entrepreneurs, who have registered their business, placed an advert in the local newspaper then wondered why nobody called them.

The auto-entrepreneur is a great system for first time entrepreneurs, but there is no need to hurry. Carry your market research, assess your competitors, do your marketing homework, assess how much money is required to launch and run your business, do a bit of pre-prospection, then register your business.

About 242 000 people have registered as auto-entrepreneurs. They can’t all be wrong, but I wouldn’t be surprised if they realised that starting a business meant more hard work than they thought.

Valerie Lemiere: Start Business in France

About the author: Valérie Aston

I've been helping people who want to start or already have a small business set up in France since 2009. After graduating from a Master of Business Administration (MBA) degree, I worked as a senior marketing consultant in the UK and France for various International companies. I worked as a conseillère en création d'entreprises (senior business advisor) for BGE here in France and run this independent business on a daily basis.