About me: your French business advisor, in plain English
Bonjour, I'm Valérie Aston, a French business advisor based in Normandy. Since 2009, I've helped English speakers prepare, create and manage their freelance activity or small business in France, so they can focus on their work and enjoy their new life here.
Who I help
- People planning a move to France who need a business visa.
- New arrivals setting up as a micro entrepreneur, AirBnb or artist.
- Freelancers and small business owners who want to stay on top of taxes, social charges and paperwork.
How Start Business in France began
For 10 years I was a business advisor to French entrepreneurs with BGE, a national business support network. I loved helping people build their business and financial plans and then grow their business. Many were first-time entrepreneurs, and the journey changed their lives.
Around that time, I ran a workshop in English to help a couple of friends. I was astonished to see that some people had driven 3 hours just to get clear information in plain English! So I started publishing the articles I'd written for an English newspaper in France on my own blog.
Questions soon came in from all over France. I used my maternity leave to think about my business, and 2009 saw the birth of both my third child and Start Business in France.
What you can expect from me
- Plain English. I'll explain French rules clearly, without jargon.
- Real expertise. I know business regulations, taxes, business visas and health cover.
- Proper customer service. I know that can be surprising in France!
- A positive, can-do attitude. There's almost always a way forward.
- A genuine passion for business and freelancing.
My background
I hold an MBA from French and English universities. Before BGE, I worked as a marketing manager in the UK and France for international companies, mainly in software and banking.
I'm also a mum of 3 living in a village in rural Normandy, so I understand why my clients choose a quiet countryside life while working from home.
How can I help you?
Talk it through
Book a Power Hour, a 1-to-1 Zoom call (150€)
Get registered
Micro Entrepreneur & Artist Registration
Plan your visa
Business Visa programme
Get answers all year
Join the Private Forum
Not sure yet?
Read what clients say
