How to market your business in France to English people in France

By Valérie Aston on 27 October 2008 · Viewed 4733 times · Questions

Now that you know where your potential customers are, the question is how can you best market your business to them? The most successful way to reach your English customers in France, is to advertise in the English press published in France. The national press such as The Connexion which sell between 35,000 to 40,000 copies per month. A regional magazine can reach anything between 5,000 to 15,000 copies. You should also target the online community websites. I have compiled a list you might want to consider for your advertising budget.

National newspapers in English

  • The Connexion

Regional magazines in English

  • Living Poitou Charente
  • The Rendez Vous
  • BritMag

English online community’s and directories

  • AngloINFO
  • Expatica
  • Francopats
  • Franglo
  • French Entrée
  • French Property
  • Living France
  • Lost in France
  • Total France
  • Find a Trade in France

As you can see from the list of regional magazines I live in Normandy, so I’m not so up to date with regional magazines. If you have successfully used other magazines or community websites, please add their details in the comment box. Let’s share the info with other business owners.

Valerie Lemiere: Start Business in France

About the author: Valérie Aston

I've been helping people who want to start or already have a small business set up in France since 2009. After graduating from a Master of Business Administration (MBA) degree, I worked as a senior marketing consultant in the UK and France for various International companies. I worked as a conseillère en création d'entreprises (senior business advisor) for BGE here in France and run this independent business on a daily basis.