Now that you know where your potential customers are, the question is how can you best market your business to them? The most successful way to reach your English customers in France, is to advertise in the English press published in France. The national press such as The Connexion which sell between 35,000 to 40,000 copies per month. A regional magazine can reach anything between 5,000 to 15,000 copies. You should also target the online community websites. I have compiled a list you might want to consider for your advertising budget.
National newspapers in English
- The Connexion
Regional magazines in English
- Living Poitou Charente
- The Rendez Vous
- BritMag
English online community’s and directories
- AngloINFO
- Expatica
- Francopats
- Franglo
- French Entrée
- French Property
- Living France
- Lost in France
- Total France
- Find a Trade in France
As you can see from the list of regional magazines I live in Normandy, so I’m not so up to date with regional magazines. If you have successfully used other magazines or community websites, please add their details in the comment box. Let’s share the info with other business owners.