The business name we want is already in use, can we use it anyway?

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We are returning to France in October and will be starting up a tourism business. We chose a name but have heard from a friend that the laws in France are very strict regarding what you name your business. We found a busines in Lille with the same name as the one we are choosing, is this going to be a problem for us? We are not in the same region or department but I have heard it might be a problem.

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