Can I operate a subsidiary with a different name under the same main registration?

CEA
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I am a U.S. citizen and I just received my French visa approval on Monday. I plan on starting a music artist management and public relations company. The legal structure I have chosen for my business is enterprise individuelle (EI). Now for my questions:

  1. Ideally, I would like to form the artist management business under the name CEA, with the public relations company being a subsidiary of CEA but under a different name, FC Metal PR. Is this possible? Or do I need to formally create/register two separate businesses?
  2. Do I register the business with the Centre de Formalités des Entreprises? Will they be issuing me a tax ID number (numéro d’identification fiscal), or do I need to obtain that from my local public finance center?

Thank you.

Eric

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