About Start Business in France


Bonjour, I'm Valérie Aston, I'm French and live in France. I run this site to answer your questions, explain your options and give expert advice about your business in France.

I've published 200+ business articles in my blog, numerous articles in magazines, newspapers and on other websites in France.

Start Business in France is a spin-off from my fomer job as a small business advisor to French entrepreneurs at BGE. Over 10 years I helped hundreds of small entrepreneurs start and develop their businesses.

I have extensive knowledge and experience in all aspects of French business regimes, rules, regulations and financials etc.

I can help you:

  • Choose the right legal and financial business structure
  • Understand and compare the options available to you
  • Calculate and minimise business taxes and social charges
  • Understand TVA, financing and business regulations
  • Solve issues with RSI, URSSAF, Chambre de Metiers etc
  • Register, update or change your business activities
  • Make sense of health care, carte vitale and maternity
  • Get past all the tiny details you never thought would exist
  • And much more...

Why I started this site

It's both difficult and frustrating for English speakers to find reliable business information in English that can be trusted. This site changes that - Start Business in France provides both free and paid information, all of which is reliable and up-to-date.

About me

I have an Master of Business Administration (MBA) degree from French and English universities. Prior to my last position at BGE I worked as a senior marketing consultant in the UK and France for various International businesses. I'm also an active member of Toutes Pour Elles, a non profit association aiming to promote women entrepreneurship in Normandy.