Is your website talking to you?

By Valérie Aston on 19 October 2008 · Viewed 2368 times · Questions

To improve your online results you absolutely must have this kind of information at your fingertips and the best way to get it is by using Google Analytics. It’s a free service from Google, just ask your website designer to install it for you – it takes an hour or less to setup.

Here’s an example, say you buy an ad on www.angloinfo.com and another on www.frenchentree.com, how are you going to know when it comes to renewing your ad which of these sites sent you the most visitors, i.e. which is the better in investment and which to drop – if any? Google Analytics will tell which site is referring the most people to your site and a lot more besides.

Google Analytics will help you make sure you site is in the best shape to maximise traffic and revenue. If you’re anything like me you’ll quickly become an Analytics junkie, if you do you might also be interested to read the analytics blog.


Valerie Lemiere: Start Business in France

About the author: Valérie Aston

I've been helping people who want to start or already have a small business set up in France since 2009. After graduating from a Master of Business Administration (MBA) degree, I worked as a senior marketing consultant in the UK and France for various International companies. I worked as a conseillère en création d'entreprises (senior business advisor) for BGE here in France and run this independent business on a daily basis.